스킵네비게이션

Enterprise Together with KSC

Company Overview
To provide a way to prevent metabolic diseases by accurate fat result and personalized exercise and food contents.

Sectors

  • Digital Healthcare

Project Summary

  • Bello provides accurate abdominal fat measurement using NIRs

Business Model

  • Revenue model B2C and B2B Sales with e-commerce and physical sites(Retailer, hospitals and fitness center)
  • Key Customer Partnership with fitness and insurance companies
Major Performance

  • Sales

    • 2018-$3,564
    • 2019-$0
    • 2020-$416,423

  • Investment

    • $17,364,000
    • Korea Investment Partners, Partners Investment, KDB Capital, etc.

  • Employees

    • 2018-19
    • 2019-32
    • 2020-48

  • Patent

    • 3 application and 9 registration in Korea, 13 application and 1 registration of international
Overseas Expansion

Stage

US market expansion to generate sales and brand awareness

Status

Distributing to UAE, US, HK, Europe, Japan

Performance

Own ecommerce website, entered Amazon Launchpad, 50% monthly sales growth on Amazon.com, top 1% on Indiegogo crowdfunding, and preparing to enter Walmart

Short-term goals in three years
  • To obtain various sales channels with retailers(CVS, Target, Bestbuy etc.)
  • To obtain partnerships with clinics, insurance and fitness companies
  • To obtain contracts with app based content providers(Peloton, Apple etc.)
Products / Services
1 2
Target Country
USA
Date of Establishment
Mar 16, 2016
  • CEO
    Sung-ho Han
  • Founder’s Background
    • LG Electronics CTO Division Intelligence Principal Research Engineer
    • University of California San Diego Moores Cancer Center(Radiology) Postdoctoral Researcher
    • University of Colorado, Boulder PhD in Physics
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