BluePrintLAB provides software to eyewear brands and retailers to showcase their frames through a virtual mirror. Consumers use a brand/retailer’s app through a smart device as they would with a mirror. Through the device’s screen, the consumer sees a realistic, size-accurate frame just as they would with a regular mirror. Brands and retailers receive higher customer engagement as well as lower costs from lower inventory, less shipping, and fewer returns. During this COVID-19 pandemic, there is the benefit of nocontact try on experiences. Additional functionality can be added to fit the business needs of the customer.